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Lead Contact Methods Becoming Increasingly More Complicated
Contacting sales leads used to be easy. You could email them, call them, or mail them a letter—and there was an excellent chance that one of these three contact methods would connect you to the actual person. While these three methods of contact are still the most effective, many new ways to personally interact with leads have appeared in the past few years.
Targeting Content at a Self-Selected Audience: A New Marketer’s View of TechOnline.com
One of the greatest strengths of Web sites as a content distribution method is the opportunity they provide to customize content for individual readers. This customization can be based upon geography (local banner advertisements, weather forecasts, or maps served based upon the reader’s IP address), behavior (related links continuously update to reflect the content the individual reader views), or volunteered registration information (sites that display content to reflect the reader’s self-defined job title). Personalized content makes any Web site more relevant to every reader.
Recipe for Success: Value, Performance, Optimization
Those of you involved in events know it’s particularly stressful out there. All eyes are on show turnout with the survival of established reputable events hanging in the balance. Delivering – in terms of butts-in-seats – is the measure and the measurement is pretty much taken on DAY ONE. Well, we recently delivered at the last event we marketed – so much so that TechInsights’ customers are knocking on our door to find out how we did it.
So I’m going to tell you.
Why You Should Give Twitter a Chance
I always want to be the first person to try out new online tools, services, and applications. I love to form my own opinions and share them with friends, coworkers, and anyone else who is looking for an opinion. Twitter was different for me. I watched it from a distance, unwilling to register because I couldn’t see the value of 140 character ‘tweets’ from anywhere. It seemed like an exercise in pure narcissism to me.
Meet the New “Editors”
The functions performed by today’s editor are far different from those of a years past. In fact, they’re mighty different from even a year ago. I fondly remember the days when I would attend a conference or meet with a vendor at their office, and spend the evening filing stories. I’d cover the news, products, and technologies, or put the notes into my file to be used as research for a future story.
Hot leads vs. warm leads vs. contacts
When climbing on my soapbox to preach about the value (and power) of performance marketing programs, I’ve encouraged every electronics marketing professional to start by defining the term ‘lead’. This definition is always unique to a company’s products and sales organization—and there is no wrong answer.
The Broken Model
The current economic environment has cruelly exposed the fact that the business to business media model — that has been under stress since the first web site launched in 1994 — is now completely broken. The model, based on the premise that quality content would attract a qualified audience that advertisers would pay to reach and therefore fund the quality content producers and the production, manufacturing and mail costs, is no longer viable as advertisers have a plethora of other options.
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