Market Research
Building a Better Co-op Marketing Program
Webinar Brought to you by EE Times Group and Balihoo
As a product manufacturer reaching your customers through a reseller network, you know it’s critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there’s ever-growing pressure to achieve sales goals.
Marketing Best Practices White Paper
Courtesy of TReW Marketing
TReW Marketing brings you a collection of articles centered around Best Practices that will help you achieve the following:
- Make an Impact and Work Smart with a Core Presentation
- Increase Your Product Launch Coverage
Marketing to Engineers: 5 Research-Driven Tactics for Using Content to Generate Leads
Webinar Presented by: Sean Donahue & Stefan Tornquist, MarketingSherpa
Prensented live on Sept 30, 2009
Marketing to engineers is a critical part of any b2b marketing strategy. Marketers who understand the needs and wants of engineers, and adapt their content and tactics accordingly, will experience a higher level of success.
How to Precisely Define a “Lead” Before Marketing Begins
Deliver Sales Leads That Your Sales Team Will Love… 
Webinar Available On Demand
Brought to you by TechInsights & MarketingSherpa
Presented by: Brian Carroll, CEO, InTouch
Learn how to develop a clear definition of what a qualified lead is prior to launching your campaign so you can deliver leads that your sales people will love.
Chapter 1 of: Lead Generation for the Complex Sale
Courtesy of MarketingSherpa 
Download the first chapter of Brian Carroll’s book, Lead Generation for the Complex Sale, free from TechInsights. The first chapter discusses the essentials of lead generation, a valuable resource for everyone looking to begin a lead generation campaign.
10 Tips for Electronics Marketing in a Recessionary Economy
Learn How to Gain Market Share During a Recession 
As we all know, there is relentless pressure on marketing time and resource in today’s recessionary economy. You are facing smaller budgets, smaller staffs and less time—yet there has never been a greater emphasis on successfully executing a select number of product launches. New products are the lifeblood for most companies yet forces have conspired to make it more difficult for engineers to design and for marketers to introduce new products.
MarketingSherpa: How to Generate Revenue Quickly with a Lead Generation Campaign: 5 Steps
Find Opportunities in Changing Markets 
Read how a telecommunications marketer responded to the credit crisis last fall with a campaign for existing customers. The five-week email series generated hundreds of thousands of dollars worth of revenue from products with a shorter sales cycle, and took home an Email Marketing Award at this year’s MarketingSherpa Email Summit.
Embedded Study Webinar
Gain Insight on Embedded Designers 
Attend the Embedded Study webinar and find out where embedded designers go for their information and who their preferred hardware and software vendors are.
Ten Tips for Creating an Exceptional Electronics White Paper
Transform Your White Papers into Lead Generation Vehicles
Well written, thoughtful electronics white papers are not uncommon. However, a few exceptional papers are more successful at finding and retaining a large and highly-qualified electronics engineering audience than the majority of good papers.
The Intersection of Social Media & Online Marketing: webinar presentation
Learn How to Leverage Social Media for Marketing Success 
Title: The Intersection of Social Media and Online Marketing
Available: OnDemand
Presenter: Sergio Balegno, MarketingSherpa
Overview: Whether you are an experienced social media professional or new to this discipline, this webinar will help you capture the attention of more bloggers and mainstream journalists than ever before.
