Submissions are now being accepted for the EE Times sixth Annual Creativity in Electronics (ACE) Awards recognizing the industry’s creators of technology that demonstrate cutting-edge breakthroughs, innovation and leadership driving the global economy and influencing our daily lives.  The honors will be presented at the ACE Awards Event on April 27th, 2010 as part of the largest electronic systems design even in North America, the Embedded Systems Conference in Silicon Valley.

Awards are presented in 12 categories and are judged by a blue-ribbon panel of industry visionaries, leading technologists, educators and Wall Street executives.  Entries for the EE Times ACE Awards are now being accepted through January 22, 2010.

To learn more and to submit your entry, go to http://www.eetimes.com/ace

Webinar Brought to you  by EE Times Group and Balihoo

As a product manufacturer reaching your customers through a reseller network, you know it’s critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there’s ever-growing pressure to achieve sales goals.

This webinar is designed to address 5 specific areas to build a higher-performing co-op marketing program:

• Increase adoption by making it easy
• Templated flexibility
• Give your resellers certainty
• Answer the question “How”
• Close the Marketing Loop

Attendees will leave this webinar with an understanding of what their resellers are looking for in a co-op marketing program and clear direction on how to deliver on these needs.

Live Event: Wednesday, December 2, 2009 (will also be available OnDemand after live broadcast)

Time: 11:00 am PT / 2:00 pm ET / 19:00 GMT

Register today

Entering a New Age of Embedded Design
 Live Event Date: November 12, 2009

EE Times, the leading resource for design decision makers in the electronics industry, brings you the 5th in its Virtual Conference series titled: Connected Devices: Entering a New Age of Embedded Devices.

In a virtual setting, attendees will be provided the opportunity to access industry experts and technology providers via keynote speeches, webinars, moderated discussion panels, and live interactive chats. Connected Devices: Entering a New Age of Embedded Design will be the most complete collection of content assembled on the topics of connectivity and security. Join us November 12th and get connected.

Four distinct content areas will be covered:

•Middleware: Extending the OS
•Development Tools: Modeling and Simulation
•Processors: The hooks are there, if you know where to look
•Networking/Security: Keeping Hackers and Malware Out
Information for exhibitors
Conference Co-Chairs:
•Michael Barr, President, Netrino
•Patrick Mannion, Editorial Director, TechOnline
•Rich Nass, Editorial Director, Techinsights

Learn about sponsorship opportunities

Register for the live or the on demand version

Designing with 100 cores
Live event date: October 28, 2009

As the computing world marks the first decade in the multicore era, be part of EE Times next virtual conference where we will explore the next evolution coming: Many-Core.

Innovations in computer architecture have overcome the limits to many-core and opened the door for the efficient integration and operation of dozens, even hundreds, of cores in one processor. This EE Times virtual conference takes “traditional” to a whole new level – rather than looking at four, eight, or even 16 cores, we’ll be looking at 32, 64, and 100 cores.

This virtual conference will explore the key aspects of the new wave in computing:

•Programming for many-core
•Enabling many-core scalability: Core interconnect and resource virtualization
•Performance and power efficiency: Achieving the best of both worlds
•How applications can exploit
many-core

Conference Chair:
•Rich Nass, Editorial Director, TechInsights

Learn about sponsorship opportunities

Register to attend the live or ON Demand event

Courtesy of TReW Marketing

TReW Marketing brings you a collection of articles centered around Best Practices that will help you achieve the following:

• Make an Impact and Work Smart with a Core Presentation 
• Increase Your Product Launch Coverage

• Map your Message for Effective Communication
• Create a Product Position Statement
• Develop Customer Case Studies
• Market to Engineers

Webinar Presented by: Sean Donahue & Stefan Tornquist, MarketingSherpa

Prensented live on Sept 30, 2009

Marketing to engineers is a critical part of any b2b marketing strategy. Marketers who understand the needs and wants of engineers, and adapt their content and tactics accordingly, will experience a higher level of success.

This webinar will help you generate content that engineers will respect, relate to, and trust. Improve your marketing to engineers and avoid pitfalls in the buying cycle, reduce the sales cycle and build internal champions.

This webinar will cover:

• Understanding engineers as a marketing target
• Deciding on a medium (white papers, video, social networks, email newsletter, etc.)
• How to create content for lead generation
• How to create content for lead nurturing
• How to increase opt-ins
• Understanding the buying cycle: awareness, research, negotiation, purchase

Register to attend this webinar

Let’s face it, today different people prefer different methods of contact—and the available choices grow daily. Increasing lead conversions are more and more reliant upon finding a viable conduit to communicate with engineers. Here are just a few of the new ways innovative electronics companies are successfully connecting to sales leads today:

• Twitter: I’m a recent Twitter convert and I’m overwhelmed by the people’s responsiveness to Twitter direct messages. Now this requires that you follow your lead and your lead chooses to follow you. Today this is accomplished largely because someone Tweets about a brand, that company connects to the user, and starts a conversation.

• LinkedIn (and similar professional networking sites): More and more companies are qualifying leads by finding their LinkedIn profile and contacting them directly through LinkedIn’s InMail feature.

• Text Messaging: As more and more engineers become dependent upon their mobile phones, text messaging is becoming a more accepted method of marketing to a small segment of users. Primarily used to have prospects text you about special offers in ads, this is growing into a two-way communication tool with sales prospects.

• Instant Messaging: Another instant contact platform preferred by a small number of users. Currently requires the sales lead to volunteer their IM nickname or to initiate contact with you via a promoted IM nickname.

• Web site chat: More and more sites are integrating customer service chat into their sites. Originally these chats were a passive feature that required a user to initiate contact. Some sites are able to proactively offer users assistance based upon that users behavior via chat.

As these methods of reaching users become more commonplace, the questions become:

• What optional (and required) forms of communication should be included on Web site registration forms?

• How much control should a user have in selecting a primary method of contact?

• Is email really the best default sales lead contact communication method today?

Next month, TechInsights will add an optional field to the TechOnline registration and preferences pages allowing engineers to add their LinkedIn profile URLs. Eventually, this information will become available in TechInsights lead reports. Are there other additions you would like to see to contact information in future TechInsights lead reports?

I’ve formed the TechInsights’ Lead Generation Advisory Group (http://www.linkedin.com/groups?gid=1960076) on LinkedIn to discuss this and other questions with interested electronics marketing professionals. If you are interested in exchanging ideas and sharing best practices around electronics lead generation and reporting, I invite you to join the group!

Designing for long life, low power

Date: October 21,  2009

The fourth in the Virtual Conference series by EE Times, “LEDs and Lighting/Designing for Long Life, Low Power,” will offer a comprehensive resource for design engineers that need to understand LEDs, how to drive LEDs, and how LEDs fit in lighting and display applications. 

In a virtual setting, the conference will provide attendees the opportunity to learn from industry experts and the manufacturers of LEDs and support ICs and components.  Join us October 21st to learn how knowledge is power and how knowledge about LEDs can save power.

Download the EE Times Virtual Conference: LEDs and Lighting Sales Sheet

Webinar Available On Demand  
Brought to you by TechInsights & MarketingSherpa
Presented by: Brian Carroll, CEO, InTouch

Learn how to develop a clear definition of what a qualified lead is prior to launching your campaign so you can deliver leads that your sales people will love.

This webinar will cover

• How to handle the politics around lead definition
• What’s a reasonable definition for a “hot” lead
• How trigger events can improve your relevancy and conversion by 400%
• How to leveraging trigger events to increase your odds
• Keys to developing an ideal customer profile far beyond whoever will buy our stuff
• What must done to ensure your lead definition remains on target
• How to Precisely Define a Lead Before Marketing Begins: You must log in or register to view this webcast.

 Courtesy of MarketingSherpa   

Download the first chapter of Brian Carroll’s book, Lead Generation for the Complex Sale, free from TechInsights. The first chapter discusses the essentials of lead generation, a valuable resource for everyone looking to begin a lead generation campaign.